Zululand’s Most Popular Beer Carling Black Label
Zululand’s Most Popular Beer Carling Black Label
Zululand’s Most Popular Beer Carling Black Label has been the best-selling and most awarded commercial beer in South Africa. Carling confirmed its reputation as a excellent beer by receiving 25 international awards for its superior quality and taste.
The beer has been a firm favorite in Zululand and across the country since 1966. Traditional Zulu Beer, “Umqombothi” made from maize, maize malt, sorghum malt, yeast and water, also remains extremely popular.
Zululand’s Most Popular Beer Carling Black Label – Taste
- Strong and full-bodied flavour
- Lower bitterness with a distinctive fruity aroma
- Award-winning taste
- Refreshing with a clean finish
- 5.5% Alcohol
Zululand’s Most Popular Beer Carling Black Label – Some Facts
- Zululand’s Most Popular Beer Carling Black Label was first introduced to South Africans in 1966.
- In South Africa Black Label began to take on a different tone with the anti-apartheid movement. This was in part due to the fact that at 5.5% alcohol it was stronger than other brands of beer that generally had 5.0%. The result was a advertising catch phrase –“only hard working students deserve an extra 0.5 percent.“
- The association of “black” with racial issues became a point of pride to the local Africans.
- It used to be sold with the slogan – “America’s Lusty, Lively Beer”.
- Another famous slogan in Afrikaans for Black Label – “Black Label sê die bybel” which means “The Bible says (one should drink) Black Label.”
- Some of its most ardent fans recently discovered that Carling Black Label is originally from Canada which really did not go down well.
- Carling Black Label is affectionately known as Zamalek. The term stems from when an Egyptian football club by the same name thoroughly beat local soccer team, Kaiser Chiefs.
- Fans associated the (Carling) colors of the club i.e. red, black and white, with being as strong as a Carling Black Label.
Graphic Design by Rob Mills. Visit to view more of his brilliant work here.
Zululand’s Most Popular Beer Carling Black Label – Rethinks Masculinity
- Over the decades South African Breweries have launched various macho campaigns of which many featured rugged cowboys that are generally associated with masculinity and hard work.
- Zululand’s Most Popular Beer Carling Black Label recently questioned their slogan “What does it mean to be a man?” with a new advert.
- The protagonist of the commercial advertisement, played by popular TV actor Pallance Dladla, questions what it means to “be a man” by challenging the real meaning of the words bold, brave and strong.
- Watch the thought provoking video above.
Zululand’s Most Popular Beer Carling Black Label
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